Sports fandom has always been emotional: the anticipation before kickoff, the tension of a late-game comeback, the shared celebrations (and heartbreak) that make sports feel bigger than the final score. What is changing is how fans participate in that emotion.As legal sports betting expands in more regions and becomes more integrated into mainstream sports culture, it is adding an extra layer of interactivity to the way people watch, follow, and discuss games. For many fans, betting is not repla [...]
